For this artist, Auto-Tune can telegraph a drug-induced paranoia or woozy triumphalism it can be imbued with brokenness and heartbreak or it can signify the fluttering euphoria of falling in love.įuture’s 2012 studio debut, Pluto, found the surest elements of his carefully honed craft-peacocking braggadocio, fluidly expressive vocals, pop-savvy production-forming an appropriate dichotomy: barked displays of pure id (“Tony Montana,” “Same Damn Time” ) and heartrending male weepies (“Truth Gonna Hurt You,” “Turn on the Lights”). Crucial to that achievement was Auto-Tune, a technology familiar to the rap listener, but one which Future uses as a conduit for emotional expression. The sound of Future’s music capitalizes on hip-hop audiences’ growing acceptance of genre impurity, effectively dissolving what little border remained between rapping and singing. Future found an aesthetic in the updated trap form that Wade helped pioneer as one-third of OutKast production house Organized Noize, and he committed to a work ethic of near-constant commercial saturation, especially after signing to rapper Rodney “Rocko” Hill’s Atlanta-based A1 Recordings in 2011. Through his work with cousin Rico Wade and the rest of the Dungeon Family -the seat of Atlanta’s most forward-thinking hip-hop-Nayvadius DeMun Wilburn, known to most as rapper Future, forged a musical identity that progressed contemporary rap and R&B by connecting the influence of regional movements with that of growing national trends.

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